Apple has a very strategic product development/launch schedule. Take the iPhone for example. Every year around June a new and more exciting version is launched. This is not by accident of course. Apple wants its customers to continue to come back each year to purchase the upgraded version.
Not only that, but Apple does not intend to support its older generation iPhones. I have the iPhone 3 and every time there is an upgrade in software it seems my phone is running slower and slower. However, I don’t think I would get to the point that I toss my iPhone because it is running too slowly. I would be more likely to toss the perfectly fine (but maybe a tad slow) iPhone 3 for the latest and greatest version. For this reason, I’m probably considered Apple’s ideal customer.
My husband wants to upgrade our iPhones, but I have been considering the best time to do so. It doesn’t make sense to purchase the iPhone 4 now, but rather wait until the 5th generation is available this summer. If there is something super cool that is part of the iPhone 5, I don’t want to be stuck with the iPhone 4 .
Apparently I’m not alone in my thinking. There was a story on NPR this week about tablet computers being the next “big” thing. The expert they interviewed for the story just sold his Apple iPad last week.
The reason the tech expert sold his iPad is because this is the maximum resale time. The iPad is still in demand and the next generation will not be available for another few months. What a great way to still get the latest and greatest Apple products, not get stuck with the older generation and still have some of your original dollars to invest in the next generation.