I feel strongly that manufacturers and consumer should be doing their part to protect the environment. It shouldn’t even be a consideration for a manufacturer to say “we need a green product.” Rather all products should be as green as possible, basically ending the green marketing movement.
However, it will take time for us to successfully get there. And after reading the Wall Street Journal article “The Hidden Cost of Going Green”, I’m beginning to think we are only at the starting line.
The Wall Street Journal article provided a few examples of how going green has backfired. For example, one woman purchased a hybrid car to save money on gas and reduce her carbon footprint. Something went wrong with the battery and her car was in the shop for three months. Her final bill was $1,300; so much for saving money.
I saw another article about water saving washing machines and how stains are not being removed, which requires consumers to wash their clothes multiple times. This completely defeats the purpose of a water saving washing machine. However, the washing machine manufacturer said this shouldn’t be an issue and blamed the consumer for improper use.
Consider highly concentrated laundry detergents, which are designed to reduce the amount of plastic going into our landfills. But how often do we use more detergent than necessary because we feel that small capful isn’t going to clean our clothes? I’m certainly guilty of this. The result is we end up buying more detergent than necessary, still putting more plastic into our landfills.
Certainly we need to start somewhere and in the case of the laundry detergent, it is going to take consumers changing their behavior. It is also going to require manufacturers to educate the marketplace about the correct way to achieve the desired “green” results.