A few weeks ago I was at dinner with friends who ordered a bottle of The Prisoner wine for the table. It is an Orin Swift wine and is simply divine. If the wine itself is not a conversation starter, the label artwork, which is very dark and mysterious, will.
Just this week, my friends who ordered The Prisoner sent me an email that the wine was going to be featured in this week’s Cougar Town. They have the inside track on Orin Swift wines because a friend of theirs is a distributor.
Evidently, Courtney Cox and her cast mates are huge fans of the wine and reached out to Orin Swift awhile back for some product placement. The first episode that featured The Prisoner was just last night and the wine will make several additional appearances in the show.
The show is very wine centric so the winery is pretty excited about the opportunity. But what stuck me the most about this was the email from my friend that said:
Do you recognize this bottle? This is one of the bottles we drank at dinner. We are so hip!
Hip huh? This is a true example of how TV product placement and celebrity endorsements can benefit brands. Point proven by my friend, product placement and celebrity endorsements can not only increase sales among new customers, but also can keep current customers coming back for more. Because after all, if Courtney Cox drinks The Prisoner then that makes us “hip” for drinking it too!