Have You Ever Been Bitten?

Just this week I saw a Revlon commercial for its new lip stain called Just Bitten. It comes as no surprise that the commercial features Jessica Biel and one of the lip colors is called “Twilight”.

I’m definitely not into Twilight or True Blood or any vampire related movies/shows so my perception of this new Revlon product might be a bit tainted. But who in the world is going to buy a lip stain called “Just Bitten” except for the tween/teen market. And maybe that is who Revlon is targeting, but I think this is inappropriate on two accounts.

First, the name itself doesn’t encourage me to run to the store and buy it. Who wants to be “bitten”? Secondly, if Revlon is targeting tweens and young teens, what kind of message is this sending to our youth? You need to wear lipstick to be bitten?

At a time when Sesame Street is trying to get kids to accept the fact that not everyone’s hair is going to be long and blond like Barbie’s, cosmetic companies are targeting our tweens/teens with sexual and superficial messages.

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