What caught my eye was the old school packaging that brought back childhood memories. Not memories about Pepsi (we were KoolAid drinkers), but the packaging just took me back to the early 80s when I had no cares in the world.
Doing a little research this afternoon, I discovered Pepsi Throwback isn’t new. Pepsi launched it in 2009 and again in early 2010, but only did a short release. The third run of Pepsi Throwback was launched July 31 and has a limited 5-week release.
I absolutely love what Pepsi is doing. It’s like going into a penny candy store and reminiscing about wax lips and candy cigarettes.
Apparently, it is so popular that even Amazon is selling it! Get your Pepsi Throwback today before you have to wait for a fourth run.