Today is the last day for most retailers/manufacturers to provide free shipping and delivery guaranteed by Christmas Eve. In fact, more than 700 retailers are participating and have coined the term “Free Shipping Day”. There is even a consumer web site devoted entirely to this event – www.freeshipping.com.
From the looks of my inbox (I have one email address devoted entirely to retail/manufacturers offers to stay on top of emarketing trends), retailers are pushing hard to get the message out.
Kodak: Last Minute Shopping? Gifts Delivered by 12/24
Express: Winter Sale 40% Off! + Free Shipping Today Only! + The More You Spend, The More You Save!
Ulta: Hurry Up! Only TWO Days Left to Ship Great HOLIDAY Gifts for FREE!
Pottery Barn: One Day Only! Free Shipping on all orders
It appears that retailers are on the right track. According to a survey released yesterday by the National Retail Federation, consumers had completed only 46.7% of their holiday shopping by the middle of last week. These numbers are slightly less than the 47.1% the National Retail Federation reported the same time last year.
Additionally, the same survey reported 35% of respondents would shop online. This data suggests that online shopping has the potential to peak today and even exceed Cyber Monday numbers.