Sampling Can Get Consumers to Believe in Your Product

This past weekend I ran the Marine Corps Marathon in D.C.  In our race day packets, runners received a sample of KT Tape.  The tape claims to relive muscle soreness.  Even though I had never heard of this product before, with both my IT bands hurting beyond belief, I was willing to try anything.

I ripped open the KT Tape packaging and followed the application instructions.  I had no expectations, but was extremely surprised when I woke up the next day and my IT bands were feeling great.  The KT Tape had completely taken away the pain.  In my past experiences running marathons and ½ marathons, nothing really helped my IT bands but ice, ibuprofen and time.

I’m now a believer in KT Tape and will certainly be purchasing a roll (or maybe even two)!  After reviewing the KT Tape web site, I’m not the first person who has become a customer because of the company’s excellent marketing strategy.  It appears KT Tape is hitting all the big marathons (and probably other sporting events).

While sampling can be an expensive investment, if you have an excellent performing product and a good distribution outlet, the results can certainly be effective.  You better believe that I’ll tell all my running friends about the KT Tape!  I’m sure my endorsement will gain KT Tape a few more customers beside myself.

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1 Comment

Filed under Consumer Reviews, Fitness

One response to “Sampling Can Get Consumers to Believe in Your Product

  1. Hi Jennifer,

    I just wanted to thank you for giving KT Tape a try at the MCM and for the fantastic blog post. If you have any questions about applying the tape for ITBS or if we can ever be of help in any way you can contact us at info@kttape.com. Thx!

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